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Process – KDGA | Brand Management, Advertising, Marketing, Interactive Agency in Baltmore and Washington D.C.
Process
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Challenge

Our clientele typically falls into two distinctive categories; Emerging Brands and Established Brands. Emerging brands are looking for campaigns, strategy and ideas to help them thrive in their marketplace. Established brands are looking to reposition themselves with their marketplace to help regain a stable foothold. 

Research & Strategy

We research your intended audiences, study the competition, define the problems and discover strategies for solving these problems effectively. We want to see what the target customers think about the brand, how and where the competition has positioned themselves and what they are currently doing that is succeeding or failing.

Creative Development

An essential part of creativity is not being afraid to fail. We give each project the reason and rationale to stand-alone and to produce effective and efficient results in tough market places. We study all aspects taking all that we learned in the research and strategy sessions to hone in on the subtle nuances that make your brand truly insightful.

Results

Our work isn’t done after the project delivers. Taking the campaign to the market and saturating the target audience with measurable takeaways that increase the value of the brand without changing the product itself ultimately leave the client feeling a new enthusiasm around their brand.