Designers Discussions: Painting the Town Pantone

September 29th, 2012

Stop. Take a second, and take a brief look around. Take a moment to acknowledge the hundreds of thousands of countless colors that illuminate our world, gracing each and every object with beauty and sheen. We glide through day-to-day life, failing to notice how richly adorned our universe is with inventive chromaticity.

In recent news, the immensely imaginative color creators at Pantone released the 2013 Spring color forecast, leading designers to commence inclusion of the ten new hues in advertisements, spreads, and more. The colors are a perfect blend of lightly tropical shades of turquoise, aquamarine, bold yellow, soft bamboo green, and linen. But Pantone, of course, packed a powerful color explosion into this season’s report- keep an eye out for vivacious royal blue and fearless shades of true red. Color analysts at Pantone have stated, “This season, designers overwhelmingly address consumers’ desire for self-expression, balance, and the need to re-energize. The color direction for spring builds upon these compelling needs with a palette that mixes dynamic brights with novel neutrals to create a harmonious balance.” The world of color relies so heavily on the principle of balance to ensure that a striking allure will always shine through with the use of a vast array of pigments. 

Although the infamous Tangerine Tango was the 2012 Color of the Year, based upon Pantone’s recent predictions of upcoming color trends, it appears as if a cold front will be coming through in the coming year. Saturated jade and daring sapphire, along with their lighter counterparts, will soon take center stage, leaving the warmth of tangerine, yellow, and red, in the dust.As human beings, we are so naturally inclined to be attracted to objects for their eye-appealing hues. But as designers, we are so naturally inclined to analyze the possibilities and potential that lie within the pigmentation of a tone. It’s absolutely undeniable; each shade possesses the ability to inspire.

Head to Pantone to download the latest color report. Looking for additional inspiration? Tune in here for Pantone’s latest mecca of fascinating color animation.

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